Minerva is the Roman goddess of wisdom and strategy. We replaced the “V” with the “B” to differentiate ourselves and associate our name with the initials of Buenos Aires, our city.

MINERBA sounds good; it looks good in writing. It is pronounced similarly in all languages.

Minerva is also the goddess associated with weaving. And although they may seem distant concepts, the idea of weaving has a lot to do with our work.

The word “text” comes from the Latin “textus,” which translates precisely as “weaving.” To weave is to materialize a fabric, to embody an idea based on a methodology, under a strategy and a plan to unite and intertwine actions in the best possible way.

For all of us who are part of MINERBA, the true function of Corporate Communication is to help our clients write and rewrite their story, and to create and weave an effective plan to achieve their goals.